How to manage the complexity of selling to more customers? How to group them in the best way? How to identify the most profitable? How to identify the most likely to respond to a commercial promotion? How to better focus efforts and resources? These are the typical questions that any company must answer for being … Continued

Cosmetic products have formed part of consumers’ daily lives for decades, many of which enrich their physical and emotional health. As a result, certain indicators exist within the consumer goods market in Mexico that show encouraging growth in the personal care and beauty products sector, implying the following situations: Interest in improving personal image. Regulatory … Continued

Even the high-end developers we talk to have seen it with their own eyes and shrink in their seats when the topic is raised. A part of them knows that this could very well be their fate; Thousands of generically built homes strewn across remote suburbs of Mexico with little to no access to even … Continued

How to assess whether a promotion was effective? What customer segment is more likely to respond to a promotion? What products should be promoted, where, when and at what price? How does a promotion affect other products in a category? Does it cannibalize them or promote them? How does it impact other categories? What is … Continued

It is common for a CEO to have an impeccably defined business strategy, while at the same time having doubts about how to ensure its proper implementation. One lever for achieving it is a clearly defined and aligned Operations Strategy. We often hear how companies with rapid growth often want to perpetuate the modus operandi … Continued

INTRODUCTION The Construction and Design industry has grown in Brazil at a rate above the GDP, achieving rates over 8.2% a year. Demand in this sector is driven by the recent ascent of the middle class and easy credit, which encourages consumption. Meanwhile, the growth goals of companies face challenges related with the lack of … Continued