León Cohen mentions that given the dynamic and changing environment in which we live, companies have found it necessary to have greater speed, innovation, creativity, and compromise. He mentions how Comex has been able to maintain its position as number one in Mexico and number eight in America, through its focus on the market and … Continued
Deacero is an iron and steel company, dedicated to the production and sale of steel products. In this conference, Marcos Vargas presents how, after three years, they have achieved important results in the service and inventory areas, since enlisting the support of Demantra as an information technology solution. [FMP width=”530″ height=”298″]https://sintec.com/wp-content/uploads/2012/Oracle-ForumMty_Conferencia_MarcosVargas-Deacero.mp4[/FMP]
Described here is how Herdez del Fuerte achieved tangible benefits by increasing its level of service, and by reducing working capital and transportation costs, through the planning and execution of an integral Sales and Operations Planning process. [FMP width=”530″ height=”298″]https://sintec.com/wp-content/uploads/2012/CasoExito_Herdez-Oracle_Conferencia_AlbertoGarza-Herdez.mp4[/FMP]
Mr. Oropeza explains, using concepts and examples, which are the critical points of integration between a commercial strategy and the supply strategy in a business. By establishing the correct integration, we form what is called a “value chain strategy” that allows us to profitably increase sales. Ideas and best practices are reviewed, allowing the practical … Continued
Lozano presents the new “Market-Driven Value Chain” model that comes from a deep understanding of the channel, buyer, and final consumer, identifying opportunities for growth and profitability. He presents the results of a Sintec study that seeks to understand the level of maturity and development of the major Latin American companies toward the model. Among … Continued
Hormel Foods Corporation, a leading consumer company with sales of over USD $6 billion needed to respond to the demand of its CEO to increase sales at a rate higher than the promotional costs and to analyze the effectiveness of its promotions. The goal was to review its impact on sales in order to make … Continued
Carlos Salazar emphasized how his company became a multi-category leader in Latin America, and presented the key success factors of the business model and the focus on human resources. Income growth and profitability has required the creation of commercial partners, development of talent, and cultivation of actions directed towards results. [FMP width=”530″ height=”298″]https://sintec.com/wp-content/uploads/2012/Visum09_Conferencia_CarlosSalazar.mp4[/FMP]