Mr. Oropeza explains, using concepts and examples, which are the critical points of integration between a commercial strategy and the supply strategy in a business. By establishing the correct integration, we form what is called a “value chain strategy” that allows us to profitably increase sales. Ideas and best practices are reviewed, allowing the practical understanding of this concept.

 [FMP width=”530″ height=”298″]https://sintec.com/wp-content/uploads/2012/CasoExito_Herdez-Oracle_Conferencia_ManuelOropeza-Sintec.mp4[/FMP]