Increase in sales through digital channels
Increase in e-commerce conversion rate
Customer service processes handled via conversational commerce and digital platforms
A Latin American leader in the consumer goods industry partnered with Sintec Consulting to transform its purchasing and customer service experience. Through the implementation of cutting-edge conversational commerce and artificial intelligence solutions, they not only enhanced sales but also significantly increased sales through digital channels. The initiative boosted customer interaction, improved the e-commerce conversion rate, and streamlined customer service processes via digital platforms. These advancements led to improved operational efficiency, stronger customer engagement, and greater revenue growth.
“Enabling seamless customer engagement through a digital-first, omnichannel approach”.
The company faced the challenge of modernizing its customer interactions through digital transformation. They needed to enable a Conversational Commerce model via social media and messaging apps to strengthen their omnichannel platforms. This shift aimed to improve purchasing processes, service, issue management, and communication with both sales and customer service teams. The lack of an integrated solution across these touchpoints hindered the ability to provide a seamless customer experience.
The company partnered with Sintec Consulting to implement a comprehensive digital transformation strategy. The solution leveraged AI, machine learning, and 24/7 conversational commerce via social media and messaging apps to enhance customer interactions and drive sales.
The implementation of the digital communication channel led to significant improvements in customer engagement and sales. Digital sales increased 4X, while the e-commerce conversion rate grew 3X. Over 75% of customer service processes were successfully handled through conversational commerce and digital platforms. These results not only boosted operational efficiency but also enhanced the customer experience, driving sustained growth and strengthening the company’s position in the market.
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