Increase in sales
Initiatives for sales force evolution
A global leader in consumer products partnered with Sintec Consulting to define a forward-thinking Route-to-Market vision, addressing regional needs and embracing digitalization. This strategic project optimized sales force roles, delivering a tailored approach for each country. The result was a significant boost in operational efficiency and sales performance, driving not only cost optimization but also increased revenue by aligning resources more effectively to market demands and improving customer reach.
“Defining a global Route-to-Market strategy while adapting to diverse regional needs and driving digital transformation was a monumental challenge.“
The company faced the complex challenge of defining a Route-to-Market vision that would work across over 40 countries, each with unique customer and consumer needs. Collaborating with 11 global leaders, they had to capture diverse requirements and tailor solutions for each region. The task also involved creating digital deliverables that could be easily shared and adapted globally, ensuring alignment and clarity across all markets.
The client partnered with Sintec Consulting to define a future Route-to-Market vision across 40+ countries. Together, they enhanced the global strategy, creating tailored digital sales force playbooks and adapting the new sales function to regional specifics, ultimately driving global growth.
The results of the project marked a significant transformation in the client’s sales force and Next-Generation Route-to-Market strategy. Sales saw an increase of 6.1%, while the development of 12 initiatives enhanced the evolution of the sales force. The tailored playbooks for each cluster empowered the team to adapt to new models, optimize performance, and foster better relationships with customers. These improvements not only strengthened operational efficiency but also positioned the client for sustained growth and future market leadership.
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