Increase in digital channel conversion rates
Improvement in return on investment (ROI)
Opening of a new digital channel (conversational commerce)
A leading hotel operator in Mexico partnered with Sintec Consulting to digitalize its timeshare sales process and expand into a new customer segment. Through a data-driven approach, the company identified key customer pain points, defined target segments, and developed digital customer journeys tailored to their needs. By leveraging AI-powered conversational commerce, enabled by our strategic partner Yalo, a leader in Latin America, and advanced analytics, the company optimized engagement strategies, improving the customer experience and increasing operational efficiency. This transformation not only boosted conversion rates but also generated a substantial increase in return on investment.
“Bridging the gap between traditional sales and a fully digital, data-driven customer experience“.
The company faced the challenge of modernizing its timeshare sales process to engage a new customer segment through digital channels. Limited insight into customer preferences, fragmented sales processes, and the absence of a structured digital journey hindered the company’s ability to maximize engagement and conversion. Additionally, the lack of a robust framework for testing and validating digital strategies created uncertainty in execution. Overcoming these obstacles was crucial to ensuring a seamless and scalable transition to digital sales.
The company partnered with Sintec Consulting to digitalize its timeshare sales process and engage a new customer segment. The initiative focused on redefining customer journeys, leveraging AI-powered technology, and optimizing digital sales strategies to enhance conversion and customer experience.
The digital transformation of the timeshare sales process resulted in remarkable outcomes. The conversion rate in digital channels increased by over 40%, and ROI surged by more than 300%. A new digital channel was opened, providing the company with access to a previously untapped customer segment. The project also significantly enhanced customer experience by aligning digital touchpoints with the defined Guest Personas, optimizing the journey to meet customer needs and expectations. This not only streamlined the sales process but also improved engagement, satisfaction, and loyalty, laying the foundation for long-term success in an increasingly digital market.
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