Optimizing product portfolio for efficiency in a Mexican beverage leader

A leading beverage company in Mexico partnered with Sintec Consulting to optimize its product portfolio through a highly strategic approach, incorporating advanced analytics to identify and prioritize offerings with the highest market potential. By reallocating resources to focus on high-value products, the company not only enhanced profitability but also simplified operations. This transformation significantly strengthened its competitive position in the industry, ensuring greater agility and a stronger alignment with evolving market demands.

Challenge.

“Optimizing the product portfolio to drive profitability and simplify operations was essential for the company to stay competitive“.

The company faced significant challenges in maximizing profitability while managing a complex and diverse product portfolio. The need to streamline operations and reduce commercial complexity became crucial to optimize resource allocation and enhance overall efficiency. Without addressing these issues, the company risked missing growth opportunities and operational excellence.

Solution.

The company partnered with Sintec Consulting to streamline its operations and optimize its product portfolio using a highly strategic approach. The solution employed advanced analytics to define the optimal product mix, aligning resources and simplifying processes for maximum market impact.

Result.

The project delivered impactful results, driving operational efficiency and cost optimization. Key achievements include a 1% improvement in EBIT, a 0.5% increase in marginal contribution, and a 9% simplification of SKUs in the analyzed portfolio. A sustainability model was implemented, featuring user manuals with end-to-end documentation, AI-based optimization tools, and performance dashboards. These changes not only enhanced profitability but also laid the foundation for continuous improvement and future growth.

This is a brief summary of the case. If you’d like more details or want to learn how our solutions can help your business, feel free to reach out through our contact form.