Fostered strategic alliances with key accounts through a customer-centric approach.
Shifted from a product-centric to a customer-centric business model
Enhanced service capabilities by equipping the organization with advanced analytical tools.
The company, a global leader in construction materials, faced the challenge of shifting from a product-centric to a customer-centric business model. Partnering with Sintec Consulting, they successfully redefined their key account relationships, fostering strategic alliances and enhancing service capabilities. By equipping the organization with advanced analytical tools, they improved decision-making and responsiveness.
“Overcoming internal silos and aligning the organization to create stronger, more strategic relationships with key accounts”.
In their pursuit of a Customer-Centric business model, the company faced multiple challenges, including a lack of strategic communication with key accounts and a shift from a product-centric to customer-centric approach. Internal silos and limited analytical capabilities further hindered their ability to enhance services for key accounts and foster stronger relationships.
The company partnered with Sintec Consulting to address the challenges of transitioning to a Customer-Centric model. This collaboration focused on realigning internal processes, fostering strategic relationships with key accounts, and enhancing organizational capabilities.
The project resulted in a significant transformation towards a Customer-Centric approach. The company successfully defined strategic relationships with key accounts and aligned leadership on the new business model. Internal silos were reduced, and analytical capabilities were established to improve service quality. These efforts led to improved cross-functional communication and better decision-making, positioning the company for long-term success and a more robust competitive edge.
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