Accelerated the customer’s phygital strategies and operations.
Developed evolution plans for over 15 operations globally.
Positioned the client as a top player in phygital strategies within 2 years, driving revenue growth and cost reduction.
A global leader in the consumer goods industry, with over 15 regional partners, partnered with Sintec Consulting to assess the global digital ecosystem, focusing on Salesforce Automation Tools (SFA), Business-to-Business (B2B) and Direct-to-Consumer (D2C) platforms. This collaboration resulted in a tailored roadmap to integrate digital channels into its Route to Market (RTM) strategy, boosting scalability and global competitiveness.
“The lack of a unified approach and clear guidance made it difficult for the client to adapt to the fast-evolving digital landscape and stay ahead of the competition”.
Operating globally, the company faced significant disparities in digital maturity, infrastructure, and platform adoption across markets, hindering the standardization and scalability of digital strategies. The lack of public information on platform strategies and the rapid evolution of digital models further complicated decision-making. Without a structured framework to guide the integration of digital platforms into its Route to Market strategy, staying competitive became an increasing challenge.
The company partnered with Sintec Consulting to address the challenges of integrating digital platforms across global operations. Through a comprehensive strategy, Sintec enabled the client to enhance its Route to Market approach and stay competitive in the evolving digital landscape.
The project led to a significant transformation in the client’s global digital RTM strategies. By working with over 15 operations across multiple regions, they achieved an accelerated adoption of phygital strategies, enhancing operational efficiency. The development of tailored digital frameworks and a custom tool for evaluating digital platforms empowered the client to make informed decisions, reduce costs, and improve customer relationships. Within two years, the client emerged as a top player in phygital strategies, driving revenue growth and strengthening market competitiveness.
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