Michael
Serrano
Business
Consulting
Director
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Michael Serrano, Business Consulting Director at Sintec, is an expert in operations strategy and organizational transformation, recognized for his ability to drive strategic change through analysis, innovation, and the implementation of tailored solutions that align with organizational needs and objectives. His work focuses on enhancing business performance, increasing competitiveness, improving efficiency, and maximizing profitability. Among his key achievements are cost reductions, accelerated value realization through new operating models, and the acquisition of potential clients using digital prospecting tools. He specializes in key solutions such as Organizational Design, Variable Compensation Model Design, Route to Market, Customer Experience, Business Strategy, Sales and Operations Planning, Supply Chain Management, Change Management, Advanced Analytics, Tactical and Operational Planning, Warehouse Management, Distribution Networks, Organizational Transformation, and Mergers & Acquisitions. Michael has significantly impacted companies across industries such as consumer goods, manufacturing, logistics, and telecommunications.
His distinguished career has led him to manage projects in key markets such as Mexico, Colombia, Chile, Costa Rica, Puerto Rico, and the Dominican Republic, working closely with internal and external teams to ensure efficient management and the achievement of strategic objectives. His expertise in process reengineering, deep knowledge of agile methodologies, and focus on rapid value capture have been instrumental in maximizing the impact of his projects, positioning him as a strategic leader in business consulting.
Michael holds a degree in Industrial Engineering from Universidad La Salle and a diploma in Condominium Property Management from the Instituto Tecnológico Autónomo de México (ITAM). His professional background and extensive experience establish him as a leading expert in the development and implementation of high-value business solutions.