Mariano Smith, Executive Partner at Sintec, is an expert in business transformation, marketing, organizational talent, and brand management and development. His focus is on designing market plans and optimizing product portfolios. At Sintec, he applies his expertise in developing commercial expansion strategies and brand positioning, as well as leading key negotiations with clients in highly competitive sectors. His experience in consumer goods across Latin America has been marked by the implementation of transformation and growth initiatives.

Throughout his nearly two-decade career, he has held leadership roles at prestigious companies such as Molinos Río de la Plata, Kimberly-Clark, and Unilever. His ability to deliver tangible results has been demonstrated in various markets. For instance, in Ecuador, he led the recovery of a CPG company following the pandemic; in Mexico, he drove the transformation of the brand portfolio, doubling the size of the business; and in Argentina, he was instrumental in reviving the detergent business after an economic crisis.

Mariano holds a degree in Industrial Engineering from the University of Buenos Aires and an MBA. His comprehensive market insight and ability to strengthen brands in competitive environments position him as a leading figure in the consumer goods industry, with a focus on profitability and sustainable growth.