Manuel Rivera is an accomplished leader with over 35 years of experience in sales operations, distribution, customer service, and information technologies. In his role as Executive Partner at Sintec, he brings his expertise to the transformation and optimization of processes that enhance productivity, operational efficiency, and organizational profitability. His focus centers on the implementation of technological tools and continuous improvement strategies that drive competitiveness in dynamic markets.

With a strong track record in industries such as consumer goods, beverages, and retail, Manuel has led key projects, including the digitalization of sales and distribution operations, the implementation of specialized service models, and the enhancement of customer experience. His ability to align operations with business objectives has enabled organizations to achieve tangible results, such as increased efficiency and cost reductions.

Manuel holds a degree in Industrial Chemical Engineering from Tecnológico de Los Mochis and has completed executive studies in Finance at Harvard University and Tecnológico de Monterrey. Passionate about innovation and continuous improvement, he combines exceptional skills in project management, leadership of multidisciplinary teams, and digital transformation to deliver solutions that maximize operational efficiency and profitability. His ability to integrate technology, processes, and talent positions him as a benchmark in business transformation, helping companies adapt to the challenges of today’s market.