Larissa
Vieira

Business & People Strategy
Director

13
YEARS
EXPERIENCE

+16
PROJECTS

4
INDUSTRIES

Larissa Vieira

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Expertise

High Standards

High
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Client
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People

People
Oriented

High Standards

Value
Driven

Larissa Vieira, Business & People Strategy Director at Sintec, is a highly experienced professional specializing in customer strategy, operational optimization, and organizational transformation. Her focus is on leading strategic initiatives that enhance employee experience, streamline talent management, and foster inclusion, bridging the gap between business objectives and human capital management. She has extensive experience in solutions such as Route to Market, Business Strategy, and Human Resources Strategy, across industries including consumer goods, retail, construction, and pharmaceuticals.

With a strong track record, analytical expertise, and dedication to human capital development, Larissa has successfully executed multiple projects in key LATAM markets such as Mexico, Brazil, and Colombia, reinforcing her commitment to diversity, innovation, and business growth. She has successfully led business and people strategies across all Sintec offices in LATAM. Among her key achievements are the redesign of the employee value proposition and experience, resulting in a 20% increase in staff satisfaction; optimization of the talent acquisition process, achieving a 15% reduction in hiring times; and a 26% increase in employee retention through a comprehensive, transparent recognition and professional development process. Additionally, she pioneered the implementation of a diversity and inclusion program that has strengthened organizational integration and talent engagement.

Larissa holds a degree in Industrial Engineering from the University of Sao Paulo, a certification in the "Women in Leadership: Be a Change Agent" program from the Massachusetts Institute of Technology (MIT), and she successfully completed the HR Revolution program at EGADE Business School of Tecnológico de Monterrey. Her strong academic background and expertise in strategic leadership position her as a visionary leader capable of driving transformations, maximizing organizational potential through talent management, and promoting strategic changes aligned with the latest trends in talent management and workplace culture, thereby strengthening the competitive and sustainable development of organizations.

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