Francisco Gurrea Valdés is a strategic leader with over 28 years of experience driving growth and optimizing results for organizations across industries such as beverages, retail, consumer goods, and services. As an Executive Partner at Sintec, he specializes in designing and implementing strategies that enhance competitive positioning and maximize financial performance. His ability to align strategy, talent, and execution establishes him as a key figure in business model transformation, fostering evolution and competitiveness for organizations in highly demanding markets.

Throughout his career, Francisco has demonstrated exceptional leadership in dynamic environments, distinguishing himself through his focus on talent development and the creation of value-driven organizational cultures. For over 18 years, he was part of Coca-Cola FEMSA (KOF), where he played a significant role in strengthening the company’s competitiveness and profitability. His comprehensive business vision has enabled him to develop innovative solutions that optimize processes and ensure sustained growth.

Francisco has a strong academic background, including studies in Finance from the Instituto Tecnológico Autónomo de México (ITAM), Senior Management from Universidad Iberoamericana (UIA), and Strategic Planning from Universidad Anáhuac (UA), among others. This foundation, combined with his experience in implementing high-impact initiatives, solidifies his position as a strategic partner for organizations seeking transformation and new levels of success.