Esmeralda Justel helps organizations uncover and capture value at the intersection of supply chain and commercial strategy. Her strength lies in connecting analytical rigor with firsthand operational insight to identify where business performance can improve, assess the impact of different decisions, and translate opportunities into actionable transformation plans. This enables organizations to make better-informed investment decisions and pursue improvements grounded in the realities of their business.

Her approach combines data analytics, value chain digital twins, and direct observation across warehouses, delivery routes, and points of sale. By integrating these perspectives, she connects strategic objectives with operational constraints, developing business cases and implementation roadmaps that turn complex challenges into executable solutions.

Over nine years at Sintec, Esmeralda has contributed to more than 35 projects for Fortune 500 companies and regional leaders across eight industries, including food and beverage and retail. Her experience spans supply chain and network strategy, distribution and Route to Market, and cost and profitability transformation. She has led work across Mexico, Chile, and Honduras, including definitions for global standards in multinational enterprises.

Esmeralda holds a degree in Chemical Engineering from Universidad Iberoamericana in Mexico City, where she graduated cum laude. She received Mexico’s National Logistics Award in 2021, following recognition as a finalist in 2019.