Diego
Barroso
Business Consulting
Director
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Diego Barroso, Business Consulting Director at Sintec Consulting, has 15 years of international experience across 10 Latin American countries, including Mexico, Colombia, Chile, Paraguay, and Panama, among others. He specializes in the design and implementation of high-impact strategies aimed at driving operational efficiency and leading digital transformation initiatives. Diego has partnered with leading companies such as The Coca-Cola Company, Arca Continental, Constellation Brands, Alpura, Herdez, AT&T, El Palacio de Hierro, Repsol, and Telefónica Movistar, achieving strategic and operational transformations with measurable results.
Proactive and results-driven, Diego defines leadership as "WORK TO BE DONE," focusing on building high-performance teams, fostering collaboration, and aligning organizational objectives to drive meaningful change. His approach centers on transforming complex business challenges into actionable strategies, with a steadfast commitment to continuous improvement and the creation of sustainable value.
Throughout his career, Diego has led projects in key areas such as: End-to-End Supply Chain Management, Distribution Network Design, Sales and Operations Planning (IBP & S&OE), Cost Optimization (OPEX and CAPEX), Digital Transformation and Organizational Restructuring, Warehouse Management, Strategic and Operational Commercial Models.
He holds a degree in Industrial Engineering from Tecnológico de Monterrey, complemented by strategic specializations that have enabled him to lead complex projects and deliver tangible impact across a wide range of industries.