Benjamín De la Grana is an Executive Partner at Sintec and an expert in corporate strategy, multichannel marketing, compensation models, and talent management. His focus is on the food, cosmetics, pharmaceutical, and consumer goods industries, where he has driven growth plans and commercial optimization strategies. At Sintec, he plays a key role in strategic meetings, working directly with clients on organizational transformation processes and business expansion. His comprehensive vision allows him to develop innovative solutions that enhance companies' competitiveness and market positioning.

Throughout his professional career, Benjamín has held leadership positions in top-tier companies. He began his career at Nestlé in the engineering department before transitioning into sales roles at JB Martin and PepsiCo, where he worked for nearly two decades, ultimately serving as Vice President of Sales. His extensive industry experience has enabled him to leverage his deep expertise in consulting, designing effective business strategies, optimizing commercial models, and contributing to the development of sales practices focused on sustainable growth.

Benjamín holds a degree from Universidad La Salle, where he also earned a Master’s in Strategic Planning. Additionally, he holds an MBA from the Kellogg School of Management at Northwestern University. With over 35 years of experience in the consumer goods industry, he has participated in global sales strategy boards, providing a comprehensive market perspective and strengthening client development at an international level.