Víctor Contreras, Executive Partner at Sintec, is a specialist in cultural transformation, project management, and strategic planning. His experience in retail, price clubs, and e-commerce has enabled him to develop and optimize effective operating models. At Sintec, he leverages his comprehensive knowledge and vision to design innovative approaches for organizational transformation by identifying key opportunities and promoting decision-making to strengthen competitiveness and growth.

Víctor has built his career at companies such as Walmart Mexico and the U.S., where he led initiatives in supply chain projects, logistics, merchandising, and organizational structures. His strategic vision has been crucial in implementing disruptive operating models that have optimized profitability, improved inventory control, and ensured efficient cash flow. His ability to design structured processes has driven the operational evolution of stores, achieving sustainable and competitive growth.

Víctor Contreras is an Industrial Engineer from Universidad del Valle de México. His extensive background positions him as a leader in transforming business models, combining his technical expertise with strategies that create tangible impacts on operations and profitability.