Expanding market reach with route-to-market transformation in Brazil's beverage sector

A leading beverage company in South America partnered with Sintec Consulting to strengthen its Route-to-Market strategy in Brazil. By developing targeted prospecting initiatives, addressing operational gaps, and leveraging digital tools, the company expanded its customer base, optimized decision-making, and enhanced distribution. The successful integration of processes and team training reinforced its competitive position and set the stage for sustained growth in a dynamic market.

Challenge.

“To fuel growth, the company needed a cohesive strategy to break down silos and enhance its Route-to-Market efficiency“.

The company faced a critical challenge in Brazil, needing to enhance its Top Line strategy and support growth across all distribution channels. Despite ongoing efficiency efforts, the existing processes lacked the agility and integration needed to drive expansion. Operational silos hindered the execution of a unified Route-to-Market approach, while inefficiencies in prospecting and customer outreach limited their ability to effectively capture new market opportunities.

Solution.

The company partnered with Sintec Consulting to address key areas for growth in Brazil. Sintec Consulting helped prioritize strategic transformation efforts, streamline processes, and enable growth across distribution channels, complementing the company’s efficiency agenda.

Result.

The project delivered remarkable results, significantly impacting the client’s operational efficiency. Key achievements included a 26% increase in customer base and a 2% growth in net revenue. The implementation of agile transformation and prospecting tools, such as the web scraper, enhanced decision-making and customer outreach. The successful integration of processes and the training of teams resulted in a 489% ROI. These outcomes solidified the client’s market position and set the stage for continued success in Brazil’s competitive landscape.

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