Increase in earnings before tax
A leading Mexican sugar producer and distributor partnered with Sintec Consulting to enhance its market competitiveness through dynamic pricing. Faced with a reactive pricing model, they aimed for a more strategic, data-driven approach. By developing and implementing a price intelligence solution, the company achieved a more responsive pricing strategy, leading to significant improvements in Earnings Before Tax (EBT). This transformation enabled better alignment with market conditions, driving profitability and reinforcing the company’s competitive position.
“From gut feeling to data-driven pricing: a necessary transformation.“
Facing the need to develop a truly dynamic and profitable pricing strategy, the company encountered significant challenges in moving beyond its traditional “one-size-fits-all” approach. The lack of a robust price intelligence model hindered the ability to incorporate both internal cost factors and external market dynamics effectively. Additionally, formalizing key roles and interaction routines within the pricing process, and integrating disparate data sources became essential to ensuring a seamless and impactful transformation.
The company partnered with Sintec Consulting to transform its pricing strategy and unlock new levels of profitability. This collaboration focused on creating a data-driven approach to pricing, from understanding granular costs to building a robust management model for sustained success.
The implementation of the price intelligence tool and supporting management model delivered significant financial gains. By leveraging internal cost data and external market insights, the company optimized its pricing strategies. This data-driven transformation, supported by a robust business case, enabled more informed decisions and greater agility in responding to market dynamics. As a result, the company achieved a 2.1% increase in Earnings Before Tax, demonstrating the power of intelligent pricing to drive profitability.
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