Projected annual growth over 5 years
Increase in sales through commission agents
8 types of commission agents with ideal physical presence for the target market
The company, a leader in passenger transport in Mexico, partnered with Sintec Consulting to design a new sales channel leveraging geospatial intelligence and floating population variables. This approach allowed the company to optimize market segmentation and enhance sales coverage by considering the movement patterns of transient populations, identifying areas with high potential demand, maximizing sales opportunities. Additionally, aligning commission structures with business goals and identifying 8 types of commission agents with ideal physical presence for the target market led to increased sales s, driving overall growth and profitability.
“Maximizing sales potential through precise geospatial segmentation and a professional commission agent model.”
The client faced significant challenges in identifying high-potential sales locations and integrating geospatial data with floating population variables to enhance segmentation accuracy. Furthermore, the client needed to define an ideal commission agent operating model and ensure the necessary enablers for smooth operations and alignment with business goals.
The company partnered with Sintec Consulting to design a new sales channel by utilizing geospatial intelligence and floating population data. Through targeted surveys and advanced segmentation models, they enhanced their market reach and optimized commission agent operations.
The project yielded significant results, driving impactful changes in the client’s sales and operations. The geospatial segmentation and commission agent model contributed to a 15% projected annual growth over five years and a 10% increase in sales through commission agents. Furthermore, the ideal commission agent profile was defined, optimizing physical presence for the target market. These outcomes not only enhanced operational efficiency but also positioned the client for continued growth in a competitive market.
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