Increase in sell-in
Increase in fill-rate
Increase in forecast accuracy
The company, a leader in the consumer products industry in Latin America, partnered with Sintec Consulting to establish a robust organizational model for the commercial areas of two merged organizations. This strategic solution addressed operational complexities, streamlined processes, and fostered greater collaboration across teams. By optimizing multi-category portfolio management, the company saw significant improvements in key performance areas, including a notable increase in sell-in, fill rate, and forecast accuracy. These advancements further enhanced operational effectiveness and solidified the company’s position in a competitive market.
“The merger’s complexity and operational disconnects hindered effective management and collaboration”.
The company faced significant challenges following the merger of two organizations, including increased tactical complexity from new businesses and multi-category management. An outdated management model, disconnected areas, and duplicate roles after the acquisition further complicated operations. As competition by category intensified, these issues hindered efficiency and collaboration, affecting decision-making and operational alignment across departments.
The company partnered with Sintec Consulting to address the challenges posed by the merger of two companies and the complexity of managing a multi-category portfolio. The primary goal was to enhance organizational structure and interdepartmental coordination to achieve greater operational efficiency and service delivery.
The project led to significant improvements in organizational performance and collaboration. The restructuring enhanced coordination across key areas such as replenishment, Key Account Managers, Collaborative Planning, Forecasting and Replenishment (CPFR), and Supply, boosting service offerings. As a result, the company achieved a 1.8% increase in sell-in, a 7% rise in fill-rate, and a 14% improvement in forecast accuracy. These outcomes reflect enhanced operational efficiency, strategic alignment, and value capture within a competitive industry.