Introduction A fundamental task for any executive is to be the architect of the company strategy, answering questions such as: What markets to participate in? … With what products and services? … Having what competitive advantages? … At what risk levels? … But as important as the above is his role as the architect of … Continued
The client has defined and segmented its market in five key channels (Mom&Pop Channel, Modern Channel, Consumption centers, Wholesale, Events&Direct Consumer Service). The client was interested to know about the future growth evolution and expectation of each channel and sub-channel. Furthermore, the client required a regional customer perspective to define a new portfolio and channel … Continued
PROBLEM In view of this market situation, the strategy was divided into two main lines of action: To promote structural changes in the market that will stimulate percapita consumption. Increase the company´s competitiveness focusing on organizing more efficient customer service (better service at the minimum cost). The importance and relevance of this topic was obvious … Continued
Any business that looks to refocus its efforts toward the client and a competitive advantage must clearly understand the needs and expectations of its current and potential customers.
THE PROBLEM: The company had been working on the process of planning and collaboration of the demand without a technological tool that would support the process. Derived from a semi-mature process of collaboration with the commercial area, the greatest challenge was to sell the idea to the commercial area. The lack of long term visibility … Continued
León Cohen mentions that given the dynamic and changing environment in which we live, companies have found it necessary to have greater speed, innovation, creativity, and compromise. He mentions how Comex has been able to maintain its position as number one in Mexico and number eight in America, through its focus on the market and … Continued
The Retail Industry in Mexico. Is one of the most important activities in the country, employing more than 5 million people and having over 1.6 million points of sale in the country (including informal commerce). Currently, the industry is involved in fierce competition, since the offer has increased dramatically and every day, the needs of … Continued