Participating in this panel are: Sergio Duplan, President of Grupo Novartis México; Héctor Hernández-Pons, President and CEO of Grupo Herdez; Octavio Díaz, President and CEO of AarhusKarlshamn México (AAK); and José Ernesto Cacho, CEO of Minsa. The panel is moderated by Manuel Oropeza, Sintec Partner. The participants agree that the word “crisis” is not a stranger to the Mexican business culture, and that the environment requires a customer focus as well as on the pertinent commercial cost. The role of CEO requires leading by example with a congruence of activities that are proposed and carried out. Additionally, in austere times, a positive nature in everything the CEO does is crucial for leading the company. Two other key points on the agenda are the management of settings and the constant review of actual vs. planned performance.
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