Hormel Foods Corporation, a leading consumer company with sales of over USD $6 billion needed to respond to the demand of its CEO to increase sales at a rate higher than the promotional costs and to analyze the effectiveness of its promotions. The goal was to review its impact on sales in order to make better decisions. The challenge was to substitute an inefficient sales support system and allow employees to create and execute their own reports, eliminating the dependence on the IT team.

[FMP width=”530″ height=”298″]https://sintec.com/wp-content/uploads/2012/CasoExito_Herdez-Oracle_Conferencia_Hormel Foods.mp4[/FMP]