For the thirteenth consecutive year, Sintec carried out its most important event within its scope in Mexico: Executive Visum 2011. The hub of this event for upper management had as its goal to contribute to the updating and relationships of decision-makers in Mexico, focusing on the topic of “Strategic Perspectives of Growth and Profitability.”
In this edition, Visum brought together more than 150 business managers of leading Mexican companies. In attendance were the following companies: Alsea, Bachoco, Compartamos Banco, Barcel, Cablemás, Casa Herradura, Cementos Cruz Azul, Coca Cola Femsa, Comex, Coppel, Daimler, Fármacos Especializados, Grupo Industrial Saltillo, Herdez del Fuerte, Nextel, Sony, and Vitro, among others.
The event began with a welcome by Oscar Lozano, Sintec Managing Partner. Later, Dr. Ernesto Zedillo, Former President of Mexico, discussed “Economic and Political Perspectives in Latin America,” in which he mentioned the importance of building true rules of law, which is the root cause of several current problems and effects in Latin America and in Mexico. He concluded by saying that developing rule of law can provide Mexico with opportunities for social and economic growth.
The second lecture, “Lessons and Best Practices of Companies with Highest Growth and Profitability in Latin America” was presented by Manuel Oropeza, a Sintec Partner, who presented the Sintec study of the best companies in the region. Oropeza showed that, according to the Sintec study, less than 30% of the 153 leading companies in Latin America actually achieve this objective due to the complexity that growth implies. He emphasized establishing an integral client and operational strategy that supports and moves the business model in a profitable way. He concluded by saying that the three key elements for sustainable growth are a clear focus, an alignment of commercial and operational resources, and the development of organizational capacities.
On behalf of Sintec, Oropeza gave awards to the Concha y Toro and Alsea companies, as winners of the profitable growth study in Latin America.
Afterwards, Cristián Ceppi, Concha y Toro Latin American Corporate Director presented his company’s success story of how they achieved worldwide leadership by focusing on wine and the diversification of its product portfolio. The company has established robust and balanced competencies that have made Concha y Toro the biggest exporter in Latin America and one of the global leaders in its industry, with a presence in 130 countries.
Next, Fabián Gosselin, Alsea CEO presented the Alsea success story and how it has faced the challenges of growth through a business model based on operations and the client. Excellence in customer service through brands like Domino’s Pizza, Starbucks Coffee, Burger King, and Chili’s Grill have allowed Alsea to be the leading operator of fast-food and casual dining establishments in Latin America.
The event concluded with a presentation by Luciano J. Aimar Reyes, President and CEO of the Mexican Association of Food Banks (AMBA in its Spanish acronym), who delivered a message of social responsibility and showed the current situation of malnourished people in Latin America and in Mexico. He described the current model of Food Banks that today reaches more than 1.3 million Mexicans. He thanked Sintec for its support of the AMBA value chain project in achieving assistance to more people. Aimar asked the business community to join the initiatives as donors, benefactors, promoters, and procurers of funds or of food
Once again, the annual Sintec-Executive Visum event achieved its goal of providing perspectives, experiences, and actual cases that help each executive in their future initiatives reach their goals for growth in their companies.
Sintec is the leading consulting firm focused on generating profitable growth and developing competitive advantages through the design and execution of holistic and innovative Customer and Operations Strategies. Sintec provides a thorough and unique methodology for the development of organizational competencies, based on three key elements: Organization, Processes and IT. Furthermore, Sintec has successfully carried out more than 300 projects on Commercial Strategies, Operations and IT issues with more than 100 companies in 14 countries throughout Latin America. Our track record of more than 25 years makes Sintec the most experienced consulting firm in this area of expertise in the region.
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